Introducing OPTASE® Connect, a personalized digital solution designed specifically for Eye Care Professionals (ECPs). Providing an automated and personalized touchpoint for ECPs to recommend and sell dry eye treatments directly to their patients — helping you educate, treat and connect.
Critically, OPTASE® Connect is engineered to improve compliance, retention, and revenue for your practice.
Tailored solutions to streamline and enhance your patient's experience
Personalized Recommendations
Following a patient exam, the ECP easily selects a pre-defined product recommendation within the OPTASE Connect system
Tailored Patient Notifications
A personalized message, sent automatically from your name, is dispatched to the patient. This notification includes a direct link and clear call-to-action for purchasing the recommended product
Seamless Patient Ordering
Patients experience a straightforward ordering process by clicking the provided link.
Products are conveniently shipped directly from the OPTASE Connect warehouse to the patient's address
Automated Reorder Support
To support long-term adherence and encourage recurring business, smart follow-ups are sent to patients, especially those not on an auto-refill plan
How Your Practice Benefits
Capture Revenue & Market Opportunity
There’s a significant gap between recommending OTC dry eye products and capturing the resulting revenue. OPTASE Connect provides a direct way to recommend and sell dry eye treatments directly to patients, allowing your practice to capture a meaningful portion of this market opportunity. It makes capturing reorder revenue simple and the system promotes 90-day treatment plans with subscription options.
Enhance Patient Engagement & Retention
A major challenge for ECPs is patients turning to brick-and-mortar stores or online retailers after their initial purchase. OPTASE Connect helps keep patients engaged after the visit through ongoing communication, building trust and loyalty. This improves patient satisfaction and retention, fostering recurring business opportunities and addresses the challenge of limited recurring revenue.
Streamline Operations & Reduce Burden
Integration issues and administrative burdens related to sales tax, data tracking, and refill reminders often fall heavily on the clinic. OPTASE Connect offers a seamless solution with no inventory or added responsibilities for your clinic. The system fully handles reorders, taxes, and reporting. This allows you to capture reorder revenue without adding work to your team, freeing up your staff’s time.
Helps patients get the right products at the right time
Reduces confusion with clear instructions
Smart follow-ups support long-term adherence
Stronger Patient Engagement
Keeps patients connected after the visit
Builds trust and loyalty with
ongoing communication
Improves satisfaction and
retention
Reorder Revenue, Made Simple
Promotes 90-day treatment
plans with subscriptions
No inventory or admin burden
for your clinic
Reorders, taxes, and reporting
are fully handled
Automate Patient Sales, Boost Practice Revenue
OPTASE® Connect is a digital service that integrates with your practice EHR, designed to help eye care professionals sell directly to patients. You can easily set up automated retail recommendations, significantly streamlining your process and growing your business. OPTASE® Connect unites automated marketing, eCommerce, and sales analytics into one powerful engine. It features an on-demand Patient Portal for effortless ordering and an Admin Portal for efficient management of patient records, scans, treatment plans and orders. Automated follow-ups support long-term adherence and prompt reordering to eliminate the administrative burden.
HIPAA Compliant
Patient & Admin Portals
Subscription renewal reminders
Personalized Recommendations
Integrated eCommerce Engine
Automated Patient Follow-ups
Schedule a Demo
At OPTASE®, we understand that investing in new technologies can be scary. That’s why we’re offering the chance to trial OPTASE® Connect and OPTASE®MX2 together in your office for a demo for 30 days at no risk.